Wondershare Trendbook 01 stands as a design centric campaign, strategically showcasing the Wondershare Filmora Vaporwave effect packs. The challenge at hand was to craft a campaign that seamlessly integrated the vaporwave style into the design elements, evoking the profound sense of nostalgia. The goal was to weave the vaporwave aesthetic into the web design and marketing materials, creating a visual narrative that resonates with the past while remaining visually captivating for the viewer.
Wondershare
Visual Collective 01
Role
Brand, UI/UX, Web and Mobile Design
Contributors
Brook Wells (Senior Designer)
Guilherme Veloso (Art Director)
Reported to Eric Liu (Project Management) Vanessa Ng (Copywriter)
Results
• +64% increase increased conversion rate
• +49% add-to-cart rate
Marketing and Social
The campaign involved one marketing webpage, web ad banners, product banners, email marketing material and social media material to echo the Vaporwave theme.
Designing the Website UI/UX
One of my roles was to help design the UX and UI of the campaign homepages. Communicating the product value and the campaign is the principal goal for the page.
• Show Filmora pack features . Ex. Filmora pack templates, filters and animations.
• Display other Wondershare products to encourge users look into other products. Ex. Wondershare Filmora, Wondershare Filmstock and Wondershare Democreator.
• Have buttons that that scroll to important sections of the page so the user does not have to scroll too.
• Ensure the page is interactive, responsive and adheres consistently to campaign brand guidelines. • • No confusing elements on the pages that could confuse the user thinking its clickable.
