Moon NFT Product Case Study
Establish visual language of this new NFT marketplace app that is ready to revolutionize the digital art scene. Lock a visual aesthetic and then scale the design on multiple screens.
Role
UI/UX & Branding
Contributors
Brook Wells (Senior Designer)
Visual inspiration I decided to go with a underground design style for the app style. The reason i chose this was design aesthetic was it stands out with a very simple colour scheme. What i found with other designed nft apps designed was colours where always using green or very corporate.
Visual Research
The next stage of the process was the wire frame stage. They first started as very low fidelity sketches with the goal being to put my ideas down without worrying about bad design or ideas. This is then followed through with more high fidelity wireframes to get a much better idea of the overall design before moving to the final visual stage.
Wireframing
Simple was the goal. I decided to make the background very dark so the nfts move forward and the same goes for the simple colour pallet what brings it to a cohesive look is the grid background throughout all the screens. The CTAs as they stand can stand out with the block of colour.
Visual Design
The whole process i have learned is to take your time figuring out userflow and wireframe sketches as in the long run it will make getting to the end less stressful. Maybe i should have included another colour in the designs and that could help seperate the different cta maybe.
Final Thoughts
Sample ui library of what was used in the capstone project.