Wondershare
Visual Collective 03
Role
Brand, UI/UX, Web and Mobile Design
Contributors
Brook Wells (Senior Designer)
Reported to Emma Lee (Copywriter & Project Management)
Results
• +88% increase increased conversion rate
• +63% add-to-cart rate
Introducing Wondershare Trendbook 03 – the ultimate marketing extravaganza showcasing the phenomenal Wondershare Filmora Maximalism Effect Packs! the mission? Crafting a campaign that unleashes the power of maximalism in design, infusing every aspect of our web presence and marketing collateral with an electrifying burst of excitement.
Marketing and Social
The campaign involved one marketing webpage, web banners, product banners, email marketing materialand social media material to echo the maximalism theme.
Designing the Website UI/UX
One of my roles was to help design the UX and UI of the campaign homepage. Communicating the product value and the campaign is the principal goal for the page.
• Making the CTA a bright and seperate colour so the user is not confused.
• Display each of the Wondershare Filmora packs to establish value and brand awareness for users and video to show how it could be used.
• Have buttons that that scroll to important sections of the page so the user does not have to scroll too.
• Ensure the page is interactive, responsive and adheres consistently to campaign brand guidelines like colours.
